This Sunday marks the second year that I will be live blogging every commercial during the Super Bowl. This year’s big game will look a little different, as major advertisers like Budweiser, Coca-Cola and Pepsi will be absent. However, new additions like Uber Eats and Klarna, along with recent stalwarts such as Alexa and Tide, will be more than happy to pick up the slack.

The game starts at 6:30 p.m., but I’ll be live with some pre-game thoughts by at least 5:30. Check back often for thoughts on every ad that airs throughout the game. (Oh yeah, I forgot to mention there’s a great matchup in-between the commercials featuring the Kansas City Chiefs and the Tampa Bay Buccaneers!)

I’ll look forward to seeing you (and your feedback) on Super Sunday!