This Sunday marks the third year that I will be live blogging every commercial during the Super Bowl. This year’s big game will continue to look a little different, as a lot of ad space will be taken up by newbies like Sam’s Club and Planet Fitness, while standard-bearers like Budweiser and Pepsi will continue to try and set the pace.

The game starts at 6:30 p.m., but I’ll be live with some pre-game thoughts by at least 5:30. Check back often for thoughts on every ad that airs throughout the game. (Oh yeah, I forgot to mention there’s a great matchup in-between the commercials featuring the Los Angeles Rams and the Cincinnati Bengals. It should be a great game!)

I’ll look forward to seeing you (and your feedback) on Super Sunday!